· Read Marketing at work 5.1 Brand Ambassadors: Employing Real Customers to Get Out the Word on Chapter 5 2. Understanding Consumer and Business Buyer Behavior. (page 15 of 59 — printed page 143)
· Please evaluate the article Job Recruiters Turn to Facebook to Find Candidates - WSJ.pdf found in the dropbox.
· Develop a 300 word blog post citing both the article and your book.
“Facebook’s use as a job recruitment tool remains small, but its appeal may be growing. Some recruiters say they have all but eliminated their spending on job boards, which can charge a few hundred dollars per job posting… Others note that while LinkedIn contains a more comprehensive resume database, candidates tend to value referrals from their connections on Facebook more.”
Joe Light, The Wall Street Journal.
“Facebook’s use as a job recruitment tool remains small, but its appeal may be growing. Some recruiters say they have all but eliminated their spending on job boards, which can charge a few hundred dollars per job posting… Others note that while LinkedIn contains a more comprehensive resume database, candidates tend to value referrals from their connections on Facebook more.”
Joe Light, The Wall Street Journal.
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