Targeting Marketing Strategy

Our customer is a person who enjoys the nightlife or stressed out from the pressures of life and wants to go to a bar for a good time. They are young, or younger than forty, and frequent the bar or nightclub scene. They can be health-conscious. The target market lives in Las Vegas or Henderson, Nevada. They are technologically savvy and know their way around every social media network. If the product later goes to organic markets like Whole Foods and Trader Joe's, the market will change to some older people as well. 

"Good marketing companies know that they cannot serve all customers in every way. Instead, they need to focus their resources on the customers they can serve best and most profitably." 

Armstrong & Kotler. Pg 31.

"To design a winning marketing strategy, the marketing manager must answer two important questions: What customers will we serve (what’s our target market)? and How can we serve these customers best (what’s our value proposition)?" 

Armstrong & Kotler. Pg 9.