Week 7: The Pitch

"During the presentation step of the selling process, the salesperson tells the “value story” to the buyer, showing how the company’s offer solves the customer’s problems. The customer-solution approach fits better with today’s relationship marketing focus than does a hard-sell or glad-handing approach. Buyers today want answers, not smiles; results, not razzle-dazzle. Moreover, they don’t want just products. More than ever in today’s economic climate, buyers want to know how those products will add value to their businesses. They want salespeople who listen to their concerns, understand their needs, and respond with the right products and services." (Armstrong and Kotler. Marketing). Taking all of this into account, I will begin my own presentation without so much of the "razzle-dazzle". The company's product is named Bold Soda. Bold Sodas are fizzy, often carbonated, drinks that can easily be mixed with alcohol in bars for delicious, satisfying drinks that offer an escape from daily life. There are three flavors: Crazy Piña, Lively Ginger, and Brazen Lime. All of the drinks will be made of natural flavors, nothing artificial.



"To reach that consumer, Conill devised a campaign that catered to El Jefe’s penchant for the national Mexican sport of charreadas (Mexican-style rodeos). The pitch: The Tundra is as tough as the guy who gets behind the wheel.Conill’s campaign for Lexus, couldn’t be more different. For Lexus, the agency targeted the luxury market in Miami, reaching out to affluent Hispanics who appreciate refinement, art, and culture with a campaign that centered on art and design. The result was a brightly displayed Lexus print campaign placed in local Hispanic lifestyle magazines that helped move Lexus from the fourth-ranked player in the Miami luxury car market to market leader in only 18 months."

Gary Armstrong and Philip Kotler. Marketing: An Introduction for Education Management Corporation, 10th Edition.

"During the presentation step of the selling process, the salesperson tells the “value story” to the buyer, showing how the company’s offer solves the customer’s problems. The customer-solution approach fits better with today’s relationship marketing focus than does a hard-sell or glad-handing approach. Buyers today want answers, not smiles; results, not razzle-dazzle. Moreover, they don’t want just products. More than ever in today’s economic climate, buyers want to know how those products will add value to their businesses. They want salespeople who listen to their concerns, understand their needs, and respond with the right products and services." (Armstrong and Kotler. Marketing)