Although business to business and consumer marketing is they are both processes that cater to their clientele. Business to Business however, is much more complicated. Where a company may spend a few months wooing potential consumers, ultimately it is normally a decision that is not as thought out. Business to Business marketing may take years and years and years on both parts of the equation. GE (General Electric) is much more than many people think it is. There are washers and dryers and financial sides, but there are also locomotives.
“In the business buying process, business buyers determine which products and services their organizations need to purchase and then find, evaluate, and choose among alternative suppliers and brands. Business-to-business (B-to-B) marketers must do their best to understand business markets and business buyer behavior. Then, like businesses that sell to final buyers, they must build profitable relationships with business customers by creating superior customer value.”
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