Distribution

These drinks will begin to be distributed at clubs and bars in Las Vegas. Because of the non-alcoholic and non-artificial content of Bold, when more recognition is gained, we may try to find a way to sell in the previously mentioned clubs and bars, as well as stores that are more health-oriented, such as Trader Joe's, Whole Foods, maybe some Farmer's markets in the Henderson area if possible. Slowly, the brand will build and we will expand to do the same in different districts and regions until the drink is recognized nationwide.

"Next, the company must decide where to launch the new product—in a single location, a region, the national market, or the international market. Few companies have the confidence, capital, and capacity to launch new products into full national or international distribution right away."
Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing.

"Marketing logistics (or physical distribution)
Planning, implementing, and controlling the physical flow of materials, final goods, and related information from points of origin to points of consumption to meet customer requirements at a profit."

Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing.