SWOT Analysis

Some of Bold Soda's strengths are its simple flavors and natural ingredients that indicate a healthier alternative. A big weakness with this brand is that it is not yet known. Nobody has heard of this product yet, especially not the potential customers. The fact that this product presents a healthy alternative but with a delightful taste, creates great opportunity.  We will also have opportunities to become partners with alcohol brands for the mixed drinks. Bold Soda's biggest threats are the big, established brands- such as Coca-Cola and Pepsi brand products.

""The goal of SWOT analysis is to match the company strengths to attractive opportunities in the environment, while eliminating or overcoming the weaknesses and minimizing the threats." Marketing: An Introduction. Pg. 56.

"Managing the marketing function begins with a complete analysis of the company’s situation. The marketer should conduct a SWOT analysis, by which it evaluates the company’s overall strengths (S), weaknesses (W), opportunities (O), and threats (T). "
Armstrong & Kotler. Marketing. Pg 55.