Implementation, Evaluation, Control

Bold Soda will be sold locally, only in Las Vegas and Henderson at first. Once it becomes more well-known through word of mouth, we will begin to expand to different districts in the state.

"Through implementation, the company turns the plans into actions. Control consists of measuring and evaluating the results of marketing activities and taking corrective action where needed." Armstrong & Kotler.

"Marketing implementation-The process that turns marketing strategies and plans into marketing actions in order to accomplish strategic marketing objectives." 

Armstrong & Kotler.