Thursday, March 14, 2013

Week 9 EOC: Social Media

There are three social media mediums that will be essential to this company's success. The first will be Facebook. The company shall have a fan page on Facebook. It will give out information and be used as way to keep a relationship with the fans. The fans shall feel free to post comments, pictures, etc about the product. Twitter will be in use to update followers on changes and promotions, as well as a way to gauge how well the company is doing. It too, will be used to create relationships with customers in real time. The last social media site that will be used is YouTube.  YouTube can be used to spread the word on the product through viral videos that will be meaningful and connect with the customer. An additional idea for the YouTube channel is to show monthly videos on how to use these products to make non-alcoholic versions of out most popular mixed drinks.

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