Objectives

The Objectives for Bold Soda and the company are to become established and well known. We sell high quality drinks that are all-natural, and will use that to become known as a healthier alternative to other sodas. These can be mixed for the bar-goers, and also be the perfect drink for the designated driver or anybody who only came for the atmosphere. Only the freshest fruit that pass the test on taste will be allowed to be in the ingredients for the sodas. If we do this, the taste will exceed what the customer likes, and slowly we will build up some customer loyalty.

"Profits can be improved by increasing sales or reducing costs. Sales can be increased by improving the company’s share of domestic and international markets."

Armstrong and Kotler. Marketing: An Introduction. Pg 43.

"This broad mission leads to a hierarchy of objectives, including business objectives and marketing objectives.........Profits can be improved by increasing sales or reducing costs. Sales can be increased by improving the company’s share of domestic and international markets. These goals then become the company’s current marketing objectives." 

Armstrong and Kotler. Marketing: An Introduction. Pg 43.