Product

The product is Bold Soda. This soda is a drink that is not artificially sweetened and only uses natural ingredients. It promotes being healthy but can also be mixed with different alcohols for a little more fun. All of the flavors are carbonated. The flavors are Crazy Piña, Lively Ginger, and Brazen Lime. All of the flavors have fun names that customers will enjoy saying, along with simply delightful, fruity tastes. The ginger ale is made of real ginger and is caffeine free. The Crazy Piña will be perfect to mix with vodka. Brazen Lime will be great in a mixed drink or by itself, as all of the flavors will.

"In all, to create successful new products, a company must understand its consumers, markets, and competitors and develop products that deliver superior value to customers. It must carry out strong new-product planning and set up a systematic, customer-driven new-product development process for finding and growing new products."

Armstrong and Kotler.

"We define a product as anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need. Products include more than just tangible objects, such as cars, computers, or cell phones. Broadly defined, “products” also include services, events, persons, places, organizations, ideas, or mixes of these. Throughout this text, we use the term product broadly to include any or all of these entities. Thus, an Apple iPhone, a Toyota Camry, and a Caffé Mocha at Starbucks are products. But so are a trip to Las Vegas, Fidelity online investment services, and advice from your family doctor." 

Marketing. Armstrong and Kotler. Pg 209.